Thought Leadership
EMEDIA BRANDS THOUGHT LEADERSHIP PROGRAMS
Reach Your
Target Audience
More Effectively
Achieve your ROI goals with EMEDIA Sponsorship, Lead Generation, and Thought Leadership Programs.
Be the go-to source for solutions, knowledge and expertise for your customer base.
thought leadership is a method of marketing, which solidifies you as an expert and authority within your industry. The goal of thought leadership marketing is not to create sales heavy content, but to provide an entry point to your business by branding yourself as an expert.
Thought Leadership Strategy
A thought leadership strategy brings together an organization’s best thinking so it can be applied strategically to build brand equity, generate demand, build customer relationships and create new opportunities for sales and partnerships. Thought leadership builds the cornerstone of an inbound marketing strategy.
Thought Leadership Products & Services
Let us help you ideate and create fresh, engaging content that will resonate with the audiences you want to reach. White papers, eBooks, infographics, blog posts, articles, sponsored content, all built to fuel your campaigns and thought leadership presence.
Content
Creation
Take your brand’s thought leadership presence to the highest level including exclusive, custom content to amplify your brand through social media presence, webinars, podcast, panels, forums, and 1:1 interviews.
C-Suite Interview
Services
Take your brand’s thought leadership presence to the highest level including exclusive, custom content and ability to amplify your brand’s social media presence.
Sponsorships
(Advertising)
Creating global platforms for industries, specialist markets and customers to trade, innovate and grow. Associate your brand by sponsoring thought leadership content like explainer series, buyer’s guides, and eBooks.
Virtual Summits
& Events
Reach a targeted audience of decision makers and present subject-matter expertise tailored to specific business issues during a turnkey online event.
Editorial
Webinars
Our experts create webinars that earn the trust of new customers and nurture existing relationships with engaging educational content, high-quality research and in-depth analysis on trending topics.
Innovation
Podcasts
High-quality digital audio content no matter where you are or what you’re doing – results equal Increased traffic generation and building better relationships with your target audience.
Thought Leadership Marketing
Thought Leadership marketing is the art of positioning your company as a leader in its field through best-in-class content.
LinkedIn conducted a survey of business decision makers to gain an understanding of the true impact of B2B thought leadership. Here are a few of the findings:
Thought leadership consumption is increasing: The amount of weekly reading by decision makers increased by 8 points year over year.
- More than half of decision makers (55%) cite thought leadership as an important way to vet organizations.
- 47% of C-suite executives say they shared contact information after reading thought leadership.
- 45% of decision makers say thought leadership compelled them to invite an organization to bid on a project when not previously considering them, and 57% of say thought leadership directly led to awarding business.
- 61% of C-suite executives say they’re more willing to pay a premium to work with an organization that has articulated a clear vision.