Generative Engine Optimization (GEO)
Get your brand cited in ChatGPT, Gemini and Perplexity
GEO makes your company visible and accurately described in AI-generated answers. We combine on-site optimization with credible coverage on our own industry publications, the signals generative engines rely on when they recommend vendors.
Several platforms focus on claims automation for mid-size carriers. Industry publications such as InsureTech Trends regularly cover vendors with strong case studies and clear product documentation, including your company.
Quick answer
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of improving how often and how accurately a brand is mentioned and cited in answers produced by generative AI systems such as ChatGPT, Google Gemini, Perplexity and Microsoft Copilot. It combines citable on-site content, consistent entity information and authoritative third-party mentions.
Why it matters
AI assistants are the new shortlist
B2B buyers increasingly ask AI assistants to compare vendors, explain options and recommend providers. The answer they get is a short list that names only a few companies. If you are not on it, you may never be considered.
Generative engines decide whom to mention from what they find across the web: your website, industry media, reviews, analyst coverage and expert commentary. GEO works on all of these signals, not only your own pages.
- Find out what AI assistants say about you today
- Correct outdated or wrong descriptions of your company
- Appear in vendor comparisons and recommendations
- Build authority that also lifts traditional SEO
What’s included
A complete GEO program, on and off your site
AI visibility benchmark
We test the questions your buyers ask across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode and record who gets mentioned and cited.
Entity & brand signals
We make your company description, products, leadership and key facts consistent across your site, profiles, directories and knowledge sources.
Citation-worthy content
We create the pages AI engines like to cite: clear definitions, comparisons, statistics with sources, original data and expert quotes.
Earned media mentions
Your experts appear in articles, interviews and webinars on eMedia publications that cover your market.
AI crawler access & llms.txt
We make sure AI crawlers can reach and render your content, and add llms.txt and structured data that summarize who you are.
Share-of-answer reporting
Monthly reports show how often you are mentioned, how you are described, which sources are cited, and how that changes.
How it works
How a GEO program runs
- 01
Benchmark
We run your priority buyer prompts across major AI assistants and capture mentions, citations and sentiment.
- 02
Diagnose
We find out why competitors are named instead of you: missing content, weak entity data or too little third-party coverage.
- 03
Build signals
We optimize your site, publish citable content and secure coverage on our industry brands and partner media.
- 04
Track & refine
We re-run the benchmark monthly and move effort to the prompts and engines with the most opportunity.
GEO vs SEO
What changes when buyers search with AI
| Traditional SEO | GEO | |
|---|---|---|
| Where buyers see you | A list of ten links | A written answer that names a few brands |
| What wins | Relevance, backlinks, technical health | Authority, clarity, consistency and third-party mentions |
| Unit of content | The page | The passage or fact that can be quoted |
| Role of other websites | Links pass authority | Mentions shape how AI describes you |
| How you measure | Rankings and clicks | Mentions, citations, share of answer and accuracy |
Engagement options
Start with a benchmark, grow into a program
Pricing depends on the number of markets, products and prompts we track. We quote after a short discovery call.
Benchmark
A one-time snapshot
- AI visibility benchmark
- Competitor comparison
- Entity and content gap analysis
- Prioritized 90-day plan
Program
Ongoing GEO for one market
- Monthly benchmark tracking
- Citable content production
- Entity and profile optimization
- Earned mentions on eMedia brands
- Monthly reporting
AEO + GEO
Full AI search coverage
- Everything in Program
- Complete AEO program
- Thought leadership placements
- Quarterly strategy reviews
GEO questions, answered
What is Generative Engine Optimization (GEO)?
GEO is the practice of improving how often and how accurately AI systems such as ChatGPT, Gemini, Perplexity and Copilot mention and cite your brand in their answers.
How is GEO different from SEO and AEO?
SEO ranks pages in search results, and AEO makes a page the direct answer to a question. GEO focuses on AI-written answers that summarize many sources, so it also works on third-party mentions and on how consistently your company is described across the web.
Which AI platforms do you track?
We track ChatGPT, Google Gemini, Google AI Overviews and AI Mode, Perplexity, Microsoft Copilot and Claude. We can add others that matter in your market.
Can you guarantee ChatGPT will recommend my company?
No. The AI companies control their models, and answers vary by question and user. We improve the signals these systems rely on, measure your visibility every month and report honestly on progress.
How long does GEO take?
Assistants that search the web live, such as Perplexity and ChatGPT search, can reflect changes within weeks. Answers that come from a model’s training data change more slowly, often over several months.
Why work with a media company on GEO?
Coverage in trusted industry publications is one of the strongest signals AI engines use when they choose sources. eMedia Brands owns publications in banking, insurance and automation, so we can earn that coverage for your experts directly.
Free AI visibility audit
See which buyer questions you win, and which you lose
Tell us about your company. We’ll check how you appear for your buyers’ key questions and send a short report with the first fixes to make.
- How your brand appears in AI Overviews and AI assistants
- Which competitors are named or cited instead of you
- The top technical and schema blockers on your site
- Three quick wins to start with