Services
B2B marketing services built for the AI search era
Five services, one goal: make your company the obvious choice when B2B buyers research a problem, whether they use Google, an AI assistant or an industry publication.
AI search
Be found, cited and recommended by AI
Answer Engine Optimization (AEO)
Structure your content so Google AI Overviews, featured snippets and voice assistants take their answer from your pages, and credit you.
- Question and intent research
- Answer-first page rewrites
- Schema and technical fixes
- AI Overview and snippet tracking
Generative Engine Optimization (GEO)
Earn citations and accurate brand mentions when buyers ask ChatGPT, Gemini, Perplexity or Copilot about your category.
- AI visibility benchmark
- Entity and brand-signal building
- Earned mentions on our media network
- Share-of-answer reporting
Media & demand
Reach decision-makers and fill your pipeline
Thought Leadership
Build authority with the executives who sign off on budgets, through editorial programs on publications they already read.
- C-suite interview series
- Editorial webinars and virtual summits
- Innovation podcasts
- Sponsored content and newsletters
Demand Generation
Fill your pipeline with leads that match your ideal customer profile, priced per lead so you pay for results.
- Content syndication (CPL)
- Sponsored emails
- Programmatic advertising
- Webinars and virtual events
Digital Marketing
One strategy across paid, earned and owned channels, tested and reported against the revenue goals you care about.
- Google and social advertising
- Digital PR and sponsorships
- Email and social media marketing
- A/B split testing
Choose a service
Which service fits your goal?
| Best for | First result you see | Works well with | |
|---|---|---|---|
| AEO | Winning AI Overviews, featured snippets and voice answers for high-intent questions | Priority pages restructured to answer buyer questions | GEO, Thought leadership |
| GEO | Being cited and accurately described in ChatGPT, Gemini, Perplexity and Copilot | A benchmark of where you appear today, and why | AEO, Thought leadership |
| Thought leadership | Building executive authority with C-suite buyers | An interview or article published on an eMedia brand | GEO, Demand generation |
| Demand generation | Filling pipeline with leads that match your ICP | The first batch of qualified leads | Thought leadership |
| Digital marketing | Running paid, email and social programs against ROI targets | Campaigns live with tracking in place | Demand generation |
Questions about our services
Can I combine services?
Yes. Most clients combine AI search with thought leadership or demand generation, because coverage on our media brands supports both AI citations and lead generation.
Do you work with companies outside banking and insurance?
Yes. Our media brands focus on banking, insurance and automation, but our AEO, GEO and digital marketing services work for any B2B company with a considered purchase.
How is pricing set?
Pricing depends on scope: the number of priority topics for AI search, the number of leads for demand generation, or the program length for thought leadership. We quote after a short discovery call.
How do I start?
Request a free AI visibility audit or send us a message through the contact page.
Not sure where to start?
Get a free AI visibility audit
See how your brand shows up in AI answers today, and what to fix first.